Which of the Following Statements About Marketing Is the Most

question 17

Multiple Choice

Which of the following statements about marketing is the most accurate?

• A) Because nonprofit organizations are not motivated by profit, marketing activities are not consistent with their goals.
• B) To be successful, marketers must be able to persuade consumers to purchase goods they don't really need.
• C) Once a product is sold, focus on the next customer.
• D) Marketers recognize the need to learn as much as possible about customers and do everything possible to satisfy them.

---

Definitions:

Ethical Leaders

Leaders who demonstrate and promote ethical behavior within their organizations through their decisions, actions, and influence on others.

Social Collectives Exclusive

Unique groupings or classes of individuals within society that share common attributes, goals, or interests distinguishing them from others.

Ethical Leadership

A leadership style that is characterized by guiding others in ethical ways to establish and maintain a moral relationship between leaders and followers.

High Levels of Ethics

The practice of consistently adhering to moral principles and standards of behavior, demonstrating integrity, fairness, and respect towards others.