Travel Agencies Demonstrate a One-To-One Marketing Strategy When They Develop

question 113

True/False

Travel agencies demonstrate a one-to-one marketing strategy when they develop unique vacation packages for individual customers.

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Definitions:

Central Executive

A component of working memory model that is responsible for directing attention and coordinating cognitive processes during complex tasks.

Chunking

Organizing items into familiar, manageable units; often occurs automatically.

Sensory Memory

The immediate, very brief recording of sensory information in the memory system.

Atkinson-Shiffrin

A model of memory proposed by Richard Atkinson and Richard Shiffrin in 1968 that describes memory in terms of three stores; sensory, short-term, and long-term memory.