Which of the Following Is Part of the Marketing Process

question 27

Multiple Choice

Which of the following is part of the marketing process?

• A) Developing an understanding of company finances available for new products
• B) Determining an appropriate brand name for a new product
• C) Designing the most efficient method of production of a new product
• D) Contacting suppliers after a purchase to ensure producer satisfaction

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Definitions:

Drawing Account

An account that tracks amounts withdrawn from a business by its owners for personal use, which reduces the owner's equity.

Capital Account

An account on a nation's balance of payments that records all transactions related to asset changes, including investments and loans.

Liabilities

Financial obligations or debts owed by a business to outsiders, which are required to be settled in the future.

Drawing

A withdrawal made by an owner from the business for personal use.