Which of the Following Is Consistent with Relationship Marketing

question 79

Multiple Choice

Which of the following is consistent with relationship marketing?

• A) Maintaining transactional relationships with customers
• B) Working with buyers to determine their individual needs
• C) Developing market share through mass media advertising
• D) Focusing more on obtaining new customers than on retaining existing customers

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Definitions:

Manipulation

In psychology, refers to the attempt to influence or control others' behaviors or emotions for one's own purposes, often without their awareness.

Hypothesis

A proposed explanation for a phenomenon made as a starting point for further investigation.

Experimental Method

A systematic and scientific approach to research in which the researcher manipulates one or more variables to observe the effect on some behavior or mental process.

Correlational Method

A research approach used to determine the relationship between two variables without manipulating them.