After Years of Using a Mass Marketing Strategy, Digital Print

question 222

Multiple Choice

After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as:

• A) environmental scanning.
• B) niche marketing.
• C) micro-marketing.
• D) respondent change.

Describe how the myelin sheath affects neural impulse transmission.

Compare the nervous system's operation to other systems (e.g., computers) to illustrate neural processes.

Recognize the impact of diseases (like multiple sclerosis) on neural functioning.

Understand the concept of resting and action potentials within neurons.

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Definitions:

Competitors

Companies or individuals that engage in rivalry to offer goods or services in the same market, trying to achieve greater sales or market share.

Dominant Firm

Firm with a large share of total sales that sets price to maximize profits, taking into account the supply response of smaller firms.

Demand Curve

Illustrates the relationship between the price of a good or service and the quantity demanded by consumers, typically showing a downward slope.

Fringe Firms

Small companies that operate at the edges of a market, often providing alternative or innovative products compared to mainstream companies.