Explain How Mass Marketing and Relationship Marketing Differ

question 84

Essay

Explain how mass marketing and relationship marketing differ.

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Definitions:

Developmental Psychopathology

A branch of psychology that studies the impact of biological, psychological, and social factors on the development of abnormal behavior patterns, emotions, and thoughts from infancy through adulthood.

Freudian Psychoanalytic

A therapeutic approach and theory of personality developed by Sigmund Freud that emphasizes unconscious motivations and conflicts, especially as they originate in childhood.

Mania

A state or episode of euphoria or frenzied activity in which people may have an exaggerated belief that the world is theirs for the taking.

Motivational

Pertaining to motivation or being aimed at stimulating someone's desire to do something.