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Why is market segmentation important? Describe three ways firms can segment consumer markets.
Brightness
The intensity of light energy perceived as a color; based on amplitude of light wave.
Color
A characteristic of visual perception described through hues such as red, blue, and yellow, significantly influenced by an object's spectral composition and lighting conditions.
Sensory Adaptation
The process by which sensory receptors become less sensitive to constant stimuli over time.
Sensory Receptor Cells
Specialized cells that convert external stimuli from the environment into internal electrical impulses for the nervous system.
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