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Identify and Discuss the Four Eras of the Evolution of Marketing

question 163

Essay

Identify and discuss the four eras of the evolution of marketing.


Definitions:

Business Affairs

Involves the management of important aspects of a business such as planning, organizing, and controlling financial activities.

Levels of Responsibility

The hierarchical arrangement of duties and accountability in an organization or job, determining how decisions and tasks are delegated and managed.

Information Management

is the process of collecting, storing, managing, and distributing information in a way that is efficient and effective.

Leaders

Individuals who guide, influence, or direct others within an organization or community towards achieving shared goals.

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