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Fast-Food Organizations Must Constantly Monitor All Sources of Information for New-Product

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Fast-food organizations must constantly monitor all sources of information for new-product ideas.


Definitions:

Driving Need

An internal force that compels behavior and directs it towards achieving specific goals or fulfilling necessities.

Self-Actualized

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that posits a hierarchy of human needs, from basic physiological needs to self-actualization.

Full Potential

The maximum level of achievement or development that an individual, organization, or system can reach.

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