One of the Reasons Why Companies Create the Position of Brand

question 336

Multiple Choice

One of the reasons why companies create the position of brand manager is to:

• A)have greater control over new-product development and promotion.
• B)cut expenses associated with the marketing of products.
• C)limit the amount of market research expenses products required.
• D)identify and prosecute firms that violate trademark protection.

---

Definitions:

E. O. Wilson

An influential American biologist who was a leading researcher in sociobiology, biodiversity, and the importance of ants and other small creatures in ecosystems.

N. Tinbergen

Nikolaas Tinbergen was a Dutch biologist and ornithologist who won the Nobel Prize in Physiology or Medicine for his discoveries concerning social behavior patterns in animals.

Altruistic Behavior

Behavior in which one individual helps another, seemingly at its own risk or expense.

Courtship Rituals

Behaviors intended to attract or maintain the attention of a potential mate. A courtship ritual may be a signal that triggers nest building, ovulation, or mating.