For Small Businesses, Product Differentiation

question 19

Multiple Choice

For small businesses, product differentiation

• A) is more difficult than it is for larger firms because of the high cost of product research and development.
• B) usually concentrates on the pricing component of the total product offer.
• C) can be an important strategy to gain market share.
• D) is less important than it is for big firms with multiple product lines.

Identify measurement differences in financial reporting between IFRS and U.S. GAAP.

Understand the corporate policy implications on subsidiary accounting practices, especially concerning depreciation.

Learn how to handle specific items like bank overdrafts in financial statement conversion between IFRS and U.S. GAAP.

Understand the fundamentals of increases and decreases in asset and liability accounts.