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New-product failures are most often caused by excessively high prices.
Functionalism
A theoretical perspective in sociology and anthropology that interprets society as a system where all parts work together to promote stability and harmony.
Symbolic Interactionism
A sociological perspective focusing on how individuals interpret and give meaning to social symbols, interactions, and experiences.
Dramaturgical Sociology
A perspective in sociology that applies the metaphor of theater to analyze how individuals present themselves in everyday life to create specific impressions in the eyes of others.
Social Reality
The concept that recognizes the perception of the world shaped by social interactions and cultural conditioning, influencing how individuals understand their existence and social norms.
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