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Kidder Manufacturing wants to ship a large quantity of its goods across the country. They have contacted Wayback Shipping, Inc., to find out what the shipment would cost. Wayback has shown Kidder how it can arrange to use a combination of barges, trains, and trucks to complete the shipment at a low cost. Wayback's strategy is an example of:
Proximal Stimulus
Reception of information and its registration by a sense organ (e.g., retinal images in the case of vision). Contrast with distal stimulus.
Percept
The outcome of a perceptual process; the meaningful interpretation of incoming information.
Distal Stimulus
An object, event, or pattern as it exists in the world. Contrast with proximal stimulus.
Prägnanz
A principle from Gestalt psychology that suggests people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
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