Marketing Intermediaries

question 221

Multiple Choice

Marketing intermediaries

• A) are unlikely to survive in a competitive global economy.
• B) have survived because they can often perform marketing functions faster and at lower cost than producers.
• C) create value, but this value is seldom great enough to justify the added cost they charge for their services.
• D) tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

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Definitions:

Participants

Individuals or groups actively involved in a process, event, or activity, contributing or partaking in some capacity.

Nonverbal Communication

The transfer of information through body movements, facial expressions, and other physical gestures without the use of words.

Coded Language

Language that uses words or phrases with hidden meanings known only to a specific group, often to conceal the true message.

Ambiguity

A situation or statement that has more than one possible interpretation or meaning, often leading to confusion or misunderstanding.