Which of the Following Statements About Service Utility Is Most

question 239

Multiple Choice

Which of the following statements about service utility is most accurate? Service utility is

• A) becoming less important to retailers in this age of self-service marketing.
• B) the one type of utility that online firms provide more efficiently than traditional retailers.
• C) more likely to be provided by wholesalers than by retailers.
• D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.

---

Definitions:

Market Rate

The prevailing interest rate available in the marketplace for instruments of similar risk and maturity.

Administrative Costs

Expenses related to the general operation of an organization, including salaries of non-sales personnel, rent, utilities, and supplies.

Tradable Pollution Rights

Environmental policy tool allowing companies or entities to buy, sell, and trade emissions allowances, aiming to control and reduce overall pollution in a cost-effective manner.

Regulation

A rule or directive made and maintained by an authority to control or manage activities, often used in the context of government policies.