Which of the Following Is an Example of a Consumer

question 172

Multiple Choice

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

• A) Purchasing a box of cereal at a local grocery store with a coupon on the box
• B) Purchasing software at a big-box retailer's special tech department
• C) Purchasing a set of towels featured in a department store's lower level
• D) Purchasing a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisher

---

Definitions:

Nature

The inherent characteristics and genetic makeup of an organism, often contrasted with nurture, which involves environmental factors.

Nurture

The influence of external factors like environment, upbringing, and education on an individual's development.

Behaviorists

Psychologists who focus on observable behaviors and the ways in which they're learned.

Introspection

The examination of one's own thoughts, feelings, and sensations as a method of psychological analysis.