The Primary Purpose of a Pull Strategy Is to

question 238

Multiple Choice

The primary purpose of a pull strategy is to

• A) offer rebates and discounts to retailers and wholesalers.
• B) stimulate consumers to ask for a product, which then encourages retailers to stock it.
• C) pull the distribution network together to minimize costs and maximize profits.
• D) stimulate retailers to stock each product offered by a particular manufacturer.

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Definitions:

Americans

A term referring to the citizens or people of the United States of America.

Adaptation-Level Phenomenon

The tendency to adapt to a new stimulus or environment while simultaneously using that as a baseline for future judgments.

Internal Locus

Internal locus refers to the belief that one controls their own life and outcomes, rather than external forces having that power.

Stimuli

External factors or events that elicit a physical or behavioral response in an organism.