Marketing Intermediaries

question 221

Multiple Choice

Marketing intermediaries

• A) are unlikely to survive in a competitive global economy.
• B) have survived because they can often perform marketing functions faster and at lower cost than producers.
• C) create value, but this value is seldom great enough to justify the added cost they charge for their services.
• D) tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

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Definitions:

Language-Processing Centers

Regions in the brain responsible for understanding and producing language, including Broca's and Wernicke's areas.

Existing Traits

Characteristics or attributes of organisms that are already present in a population due to evolutionary processes.

Minority Domination

A situation where a smaller or less powerful group controls or influences a larger group or organization.

Group Decision Making

A process in which multiple individuals come together to analyze problems or situations and make decisions as a collective.