Which of the Following Statements Identifies a Key Advantage of Direct

question 418

Multiple Choice

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

• A) enables salespeople to close a non-refundable sale in the customer's home or place of work.
• B) allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries.
• C) is popular with consumers because it is so convenient to shop from home or work.
• D) creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

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Definitions:

Imperfectly Competitive

A market structure characterized by a few sellers who have some control over the prices and are not price takers, unlike in perfect competition.

Competitive Industry

An industry where numerous sellers offer similar products, ensuring no single entity can dictate prices, fostering competition based on price, quality, and innovation.

Monopolist

An individual or entity that is the sole provider of a particular good or service in the market, enabling them to control prices.

Substitutes

Goods or services that can be used in place of each other, where the increase in price of one leads to an increase in demand for the other.