The Combination of Advertising, Personal Selling, Public Relations, and Sales

question 75

Multiple Choice

The combination of advertising, personal selling, public relations, and sales promotion activities traditionally used by an organization represents its

• A) marketing communications system.
• B) marketing mix.
• C) public relations package.
• D) promotion mix.

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Definitions:

Rail

A mode of land transport involving trains traveling on tracks, typically used for carrying goods and passengers.

Yellow Dog Contract

An employment agreement where the worker promises not to join a labor union during the term of employment, now illegal in many jurisdictions.

Union Workers

Employees who are members of a labor union, which represents their interests in negotiations with employers.

Employers

Individuals or organizations that hire and pay people to work for them, typically controlling the terms of employment.