Marketing Intermediaries That Solicit Orders from Retailers or Other Wholesalers

question 24

Multiple Choice

Marketing intermediaries that solicit orders from retailers or other wholesalers and have the products delivered directly from the producer to the buyer are known as

• A) drop shippers.
• B) truck jobbers.
• C) channel captains.
• D) merchandise agents.

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Definitions:

Management Theory

A collection of ideas and principles that guide the organization, planning, and control of an organization to achieve its objectives.

Operational Efficiency

The capability of an organization to deliver products or services to its customers in the most cost-effective manner while ensuring the quality of its product, service, and support.

Zero Defects

A quality management philosophy aiming for the elimination of defects through continuous improvement.

Internal and External Customers

Internal customers are employees or departments within an organization that depend on each other's work, while external customers are individuals or entities that purchase the company’s products or services.