________ Combines All the Promotional Tools Employed by a Firm

question 132

Multiple Choice

________ combines all the promotional tools employed by a firm into one comprehensive and unified promotional strategy.

• A) A market unification plan
• B) Integrated marketing communication
• C) A push promotional program
• D) A target coordination program

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Definitions:

Conversion Formula

A mathematical equation used to convert a quantity expressed in one set of units to another set of units.

Milligrams

A unit of mass in the metric system equal to one-thousandth of a gram.

Grams

A unit of mass in the metric system, used to measure small quantities of substances.

Dimensional-Analysis

A method in mathematics and physics that uses units of measurement to help solve problems involving conversion or comparison of different scales.