Companies Can Implement Global Marketing by Developing a Product and Promotional

question 88

Multiple Choice

Companies can implement global marketing by developing a product and promotional strategy that

• A) is tailored to each individual market.
• B) can be implemented worldwide.
• C) requires low-cost production through outsourcing.
• D) motivates intermediaries (i.e. wholesalers and retailers) to actively stock and sell the firm's goods and services.

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Definitions:

Marginal Utility

The heightened utility one obtains from the consumption of an extra unit of a particular good or service.

Income

Income earned, particularly when it's consistent, from work or investment returns.

Efficient Allocation

An economic condition where resources are distributed in a way that maximizes the welfare of society, ensuring that every good or service is produced up to the point where the last unit provides a benefit equal to the cost of producing it.

Risk

Uncertainty about future outcomes.