Which of the Following Statements Is the Most Accurate

question 149

Multiple Choice

Which of the following statements is the most accurate?

• A) Studies indicate that effective promotion focuses on the pricing elements of the marketing mix.
• B) The Internet changes the focus of promotion from "working with" to "promoting to" customers.
• C) New promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers.
• D) Successful promotion utilizes each element of the promotion mix independently, creating a well-diversified message.

---

Definitions:

Quick Access Toolbar

A customizable toolbar in Microsoft Office programs that provides easy access to commonly used commands.

Save Button

A graphical button in software applications that allows users to save their current work or data to a specific location.

Table Tools Tab

A contextual tab in programs like Microsoft Word that appears when a table is selected, offering options to modify the table's design and layout.

Status Bar

A graphical control element at the bottom of a window that displays information about the current state of the application or document.