Which of the Following Statements About Global Advertising Is Most

question 229

Multiple Choice

Which of the following statements about global advertising is most correct?

• A) Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations.
• B) Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries.
• C) Global advertising involves developing a single promotional strategy that can be implemented worldwide.
• D) Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low-price strategy.

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Definitions:

Personality Change

Alterations in an individual's personality traits, behaviors, or patterns, often influenced by experiences, development, or psychological interventions.

Neurotic

A term describing individuals prone to emotional instability, anxiety, or other psychological stressors, often with an implication of an underlying personality trait.

Young Adulthood

A stage of human development that typically covers the period from the late teens through the twenties, during which individuals navigate the transition from adolescence to adulthood.

Old Age

a late stage in the human life cycle characterized by the decline in physical and sometimes cognitive function.