CarGo Uses Its Web Page to Target Car Parts Stores

question 272

Multiple Choice

CarGo uses its Web page to target car parts stores and car owners and tell them of the benefits of using their long lasting spark plugs.CarGo apparently uses the Internet:

• A)for its push strategy.
• B)for its pull strategy.
• C)for both its push and pull strategies.
• D)for its product placement strategy.

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Definitions:

Exposure Draft

A document issued by accounting and regulatory bodies for public comment that proposes new or changes to existing accounting policies.

Fair Value

An estimate of the market value of an asset or liability, based on current prices in an orderly transaction between willing participants.

Financial Assets

Any assets that are cash, an ownership interest in an entity, or a contractual right to receive or deliver cash or another financial instrument.

IFRS

International Financial Reporting Standards are a set of accounting rules and standards for financial statement preparation, recognized globally.