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The basic earnings per share ratio does not take stock options, warrants, and preferred stock into account.
AIDA Model
A marketing framework that outlines the customer journey as Attention, Interest, Desire, and Action, guiding marketers in creating effective advertising strategies.
Potential Customers
Individuals or organizations that could become purchasers of a product or service but have not yet done so.
Product's Superiority
Product's superiority refers to the characteristics or features of a product that make it better in quality or more desirable than its competitors.
Specific Needs
Particular requirements or desires of individuals or target markets that products or services aim to fulfill.
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