Examlex
The value of resources the firm owns, minus the amount of money the firm owes to others =
Pique Technique
A strategy used in persuasion that aims to capture people's interest by making a unique or unusual request.
Social Influence
The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior.
Social Psychologist
A researcher or practitioner who studies how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Carl Hovland
An American psychologist known for his work on attitude change, communication, and persuasion during the 20th century.
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