A Pull Strategy Utilizes Consumer Demand for a Product to Motivate

question 69

True/False

A pull strategy utilizes consumer demand for a product to motivate retailers and wholesalers to actively market the product.

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Definitions:

Maslow's Theory

Maslow's Theory, or Maslow's Hierarchy of Needs, is a psychological concept that arranges human needs into a hierarchy, suggesting that people are motivated to fulfill basic needs before moving on to other, more advanced needs.

Organizational Citizenship

The voluntary commitment of employees to go beyond their contractual tasks and contribute positively to the organization's culture and business processes.

Organizational Identification

The psychological connection between an employee and their organization, influencing their sense of belonging and loyalty.

Work Motivation

The internal and external forces that influence an individual’s willingness to perform and engage in their job tasks.