Whether Targeting Consumers or Resellers, Marketers Need to Focus on

question 13

Multiple Choice

Whether targeting consumers or resellers, marketers need to focus on

• A)creating value for their customers.
• B)buying center synergy.
• C)private exchange efficiency.
• D)corporate profit sharing.
• E)reducing derived demand.

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Definitions:

Operant Conditioning

An approach to learning in which the vigor of an activity is shaped by positive reinforcement or disciplinary measures.

Classical Conditioning

A conditioning approach where two stimuli are systematically associated; a reaction first elicited by the second stimulus, over time, becomes elicited by the first stimulus.

Disequilibrium Principle

A state or condition where there is a lack of balance or stability, particularly within economic models or physical systems.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, thereby influencing the probability of that behavior being repeated.