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Why Is It Important for Marketers to Identify Who Plays

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Why is it important for marketers to identify who plays which role in a buying center?


Definitions:

Order-to-delivery

The comprehensive process from the moment an order is placed until it is delivered to the customer.

Inventory Control

The systematic approach to ordering, storing, and using a company's inventory, ensuring adequate supply without excessive oversupply.

Quick Response System

A management approach designed to increase the efficiency of inventory management by reducing lead times and thus responding faster to market demand.

Fashion Industry

A global sector dedicated to the business of creating, manufacturing, and distributing clothing, footwear, and accessories.

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