Marketers Often Use Principles and Theories from Sociology and Psychology

question 27

Multiple Choice

Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and

• A) to develop basic strategies for dealing with their behavior.
• B) to contribute to the theoretical knowledge in those disciplines.
• C) to avoid cultural reference group problems.
• D) to maximize postpurchase cognitive dissonance.
• E) to satisfy ritual consumption needs while avoiding overconsumption.

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Definitions:

Protective Factor

Variables or conditions in individuals, families, communities, or the larger society that mitigate or eliminate risk, thereby increasing the likelihood of positive outcomes.

Cultural Deficit Model

A controversial perspective that attributes lack of academic success to the cultural, familial, or linguistic deficiencies of the student's background.

Poverty

A condition where individuals or communities lack the financial resources and essentials for a minimum standard of living.

Explicit Boundaries

Clearly communicated limits and rules that define acceptable behaviors and responsibilities in a relationship or environment.