For Many American Consumers, the Purchase of a Personal Computer

question 45

Essay

For many American consumers, the purchase of a personal computer has shifted from an extended problem-solving decision to a limited problem-solving decision. How does this change the way retail stores should display and sell computers?

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Definitions:

Problem-focused Coping

A strategy for dealing with stress by directly tackling the problem that is causing the stress.

Primary Appraisal

The initial evaluation process where an individual assesses the significance of an event as stressful, positive, controllable, challenging, or irrelevant.

Secondary Appraisal

The evaluation of one's ability to cope with the consequences of an event after initially assessing its significance.

Nicotine Inhaler

A medical device used to deliver nicotine vapor to the lungs, often used as a smoking cessation aid to help reduce withdrawal symptoms.