Twitter Can Help Build a Brand's Image by Educating and Engaging

question 28

Multiple Choice

Twitter can help build a brand's image by educating and engaging consumers.However,one central issue for companies using Twitter is

• A) limiting the number of tweets per day.
• B) remunerating for posters.
• C) managing outgoing Twitter communication.
• D) eliminating negative posts.
• E) eliminating confusion with similar products.

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Definitions:

Gross Margin

The difference between sales revenue and cost of goods sold, often expressed as a percentage, indicating the profitability of a company's core activities.

Times Interest Earned

A financial ratio that measures a company's ability to meet its interest payments based on its operating income.

Times Interest Earned

A financial ratio that compares a company's operating income before interest and taxes to its interest expenses, indicating how well it can cover interest payments with earnings.

Debt-To-Equity Ratio

A financial benchmark illustrating the relationship between the use of shareholder equity and debt in funding company assets.