When a Company That Uses Social Media Runs a Contest

question 26

Multiple Choice

When a company that uses social media runs a contest online,it will measure its effectiveness in a variety of ways.One such measure is the conversion rate.The conversion rate for the contest promotion would be

• A) the number of people who entered the contest.
• B) the number of people who entered the contest plus the number of people who visited the page describing the contest.
• C) the number of people who visited the page describing the contest.
• D) the percentage of visitors to the page describing the contest who entered the contest.
• E) the percentage of fans of the company's page who learned about the contest.

Recognize methods for preventing and treating obesity and eating disorders.

Know the impact of DSM-5 updates on the classification and diagnosis of eating disorders.

Understand the mental and emotional impacts of partial-syndrome eating disorders in adolescents.

Be familiar with the interventions and treatments available for eating disorders and obesity.

---

Definitions:

Annual Report

A comprehensive report on a company's activities and financial performance throughout the preceding year.

U.S. Stock Exchange

The U.S. Stock Exchange refers to any of the various stock exchanges operating in the United States where stocks of publicly held companies are bought and sold, such as the New York Stock Exchange (NYSE) and NASDAQ.

Comparability Differences

Variations that arise when comparing financial information due to different accounting policies or frameworks.

Disclosure Differences

Variabilities that arise in the way financial information is presented in the financial statements, primarily due to differences in accounting standards or interpretations of those standards.