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Keyword Analysis Refers to the Study of People's Queries on Search

question 17

True/False

Keyword analysis refers to the study of people's queries on search engines.


Definitions:

Endowment Effect

A mental occurrence in which individuals attribute increased worth to objects simply because they possess them.

Losses

Negative financial results stemming from expenses exceeding revenues or from decreases in asset values.

Gains

The benefits or profits gained from a particular activity or financial transaction.

Status-Quo Bias

Status-quo bias is the preference to keep things the same or maintain a current or previous decision.

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