It Is Not Always Necessary to Go Through All the Steps

question 49

True/False

It is not always necessary to go through all the steps in the marketing planning process.

---

Definitions:

Period

A length or portion of time.

Capital Gains Yield

The part of an investment's total return that comes from the increase in its value, not including dividends or interest earnings.

Total Return

The overall gain or loss on an investment over a specific period, including both capital appreciation and dividends or interest, expressed as a percentage.

Dividends

Payments made by a corporation to its shareholders, usually derived from the company's profits.