Which of the Following Is the Most Effective Technique Used

question 47

Multiple Choice

Which of the following is the most effective technique used by retailers to combat lost sales from price check apps used by customers shopping in brick and mortar stores?

• A) offering mobile applications to check other websites
• B) developing in-store demonstration kiosks for big ticket items
• C) roaming salespeople with smartphones who can immediately price match competitors
• D) advertising on Flickr and YouTube
• E) using FourSquare to build customer patronage

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Definitions:

Market Orientation

A business approach that prioritizes identifying and meeting the needs and wants of customers.

Goods

Physical items that are produced and purchased to satisfy the wants and needs of consumers.

Sales Era

A period in the history of marketing thought, roughly from the 1920s to the 1950s, characterized by a focus on the aggressive selling of products to consumers.

Aluminum Siding

Exterior cladding material made from aluminum, used for its durability, low maintenance, and resistance to corrosion.