Kim Is the Sales Representative for a Major Textbook Publisher

question 51

Multiple Choice

Kim is the sales representative for a major textbook publisher.When she calls on the business faculty at General University,she also tries to meet with several students to get their feedback on textbooks.She passes this feedback to her managers to guide the development of the publisher's future textbooks.The students are the __________ in the buying center.

• A) deciders
• B) initiators
• C) influencers
• D) users
• E) gatekeepers

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Definitions:

Weekly Progress

The advancement or development towards a goal measured over the span of a week.

Motivation

the psychological force that drives an individual to take action towards achieving a goal.

Group Development

The process through which a group progresses over time, typically moving through stages of forming, storming, norming, performing, and adjourning.

Variable Factors

Elements or conditions that can change and affect the outcome of a situation or research.