"Why Create a Perceptual Map?" Asked David

question 80

Multiple Choice

"Why create a perceptual map?" asked David.Andreas,the senior marketing manager,gave him four reasons.Which of the following is NOT a valid reason?

• A) "It's a quick way for senior managers to see not only our product but each of our competitors,all at once."
• B) "It's a way to demonstrate the dimensions that our customers think are important."
• C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
• D) "It's a way to show the position of the company in ten years."
• E) "We can easily show where we are positioned and how large the market is."

---

Definitions:

Neurotransmitters

Chemicals in the nervous system that transmit signals from one neuron to another, influencing a wide range of bodily and mental functions.

Dendrites

Branchlike extensions of neurons that receive electrical messages from other nerve cells, which are crucial for neural communication.

Mitochondria

Mitochondria are organelles found in the cells of nearly all eukaryotic organisms, responsible for producing energy through the process of oxidative phosphorylation.

Axon

A long, slender projection of a nerve cell, or neuron, which typically conducts electrical impulses away from the neuron's cell body.