When a Business Customer Engages in a Straight Rebuy, the Member

question 134

Multiple Choice

When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the

• A)decider.
• B)initiator.
• C)influencer.
• D)user.
• E)buyer.

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Definitions:

Decentralization

Control of operations is delegated to many managers throughout the organization.

Top Management

The highest level of managers in an organization, responsible for controlling and directing the overall operations.

Control Of Operations

The oversight and management of core business activities to ensure efficiency, effectiveness, and alignment with organizational objectives.

Flexible Budget Report

A budget that adjusts or flexes with changes in volume or activity, providing a more useful comparison of actual to budgeted performance.