Examlex
When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the
Distribution Channels
Networks through which a company delivers its products or services to its customers, including pathways involving wholesalers, retailers, or direct sales.
Reduce Costs
The process of cutting expenses in order to improve profitability or financial health.
Promotion Efficiency
The effectiveness and efficiency of marketing strategies in reaching and persuading potential customers to make a purchase.
Glocalization
The process of adapting a product or service to suit local tastes and cultural preferences while maintaining a global outlook.
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