When a Business Customer Engages in a Straight Rebuy, the Member

question 134

Multiple Choice

When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the

• A)decider.
• B)initiator.
• C)influencer.
• D)user.
• E)buyer.

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Definitions:

Distribution Channels

Networks through which a company delivers its products or services to its customers, including pathways involving wholesalers, retailers, or direct sales.

Reduce Costs

The process of cutting expenses in order to improve profitability or financial health.

Promotion Efficiency

The effectiveness and efficiency of marketing strategies in reaching and persuading potential customers to make a purchase.

Glocalization

The process of adapting a product or service to suit local tastes and cultural preferences while maintaining a global outlook.