According to the Stimulus-Substitution Model, with Training Which of the Following

question 44

Multiple Choice

According to the stimulus-substitution model, with training which of the following happens?

• A)The CS comes to activate the UR directly.
• B)The CR comes to activate the UR directly.
• C)The CS activates the UR via excitation of US centers.
• D)The CR activates the US via excitation of the UR centers.

---

Definitions:

Key Accounts

Large, significant customers that contribute a substantial portion of a company's revenue.

Undifferentiated

Marketing strategy that targets a broad market with a generic message and product, ignoring segment differences.

Break-even

The point at which total costs and total revenues are equal, resulting in no net loss or gain for a business.

Geographical Sales Territories

Designated regions or areas assigned to sales representatives as their specific area of responsibility.