In the Context of Customer Relationship Management (CRM), _____ Requires

question 19

Multiple Choice

In the context of customer relationship management (CRM) , _____ requires gathering a lot of information about customers' preferences and shopping patterns.

• A)idealization
• B)localization
• C)personalization
• D)visualization

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Definitions:

Overhead Applied

The portion of manufacturing overhead costs allocated to each unit of production based on a predetermined rate or method.

Machine-Hours

A measure of production activity that represents the hours machines are operating to manufacture products.

Job-Order Costing System

An accounting system that calculates the cost of individual jobs or batches in manufacturing or service sectors, tracking direct materials, direct labor, and overhead per job.

Predetermined Overhead Rate

An estimated rate used to apply manufacturing overhead to products or job orders, calculated before a period begins based on expected costs and activity levels.