_____ Consists of the Processes a Company Uses to Track

question 117

Multiple Choice

_____ consists of the processes a company uses to track and organize its contacts with consumers.

• A)Customer relationship management
• B)Production management
• C)The partnership model
• D)The strategic management model

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Definitions:

Deceptive Advertising

Marketing practices that mislead or deceive consumers into believing something false or not providing the full truth about a product or service.

FTC

Stands for Federal Trade Commission, an independent agency of the United States government aimed at promoting consumer protection and the elimination and prevention of anticompetitive business practices.

Material Misrepresentations

False statements or omissions of significant facts that, if known, could influence the decision of the party to whom they are made.

European Union

A political and economic union of 27 member states that are located primarily in Europe, established to foster economic cooperation and has its own currency, the euro, used by 19 of its member states.