SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is

question 186

True/False

SCENARIO 9-8 One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8, the company officials can conclude that there is sufficient evidence that the conversion rate at the company's website has increased using a level of significance of 0.05.

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Definitions:

Beck

Refers to Aaron T. Beck, a psychiatrist known for his research in psychotherapy, cognitive therapy, and cognitive behavioral therapy.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation.

Anxiety-Provoking Situations

Circumstances or events that induce a state of anxiety or stress, often used in psychological studies to understand coping mechanisms.

Systematic Desensitization

A behavioral therapy technique aimed at reducing phobic reactions through gradual exposure to the feared object or situation while practicing relaxation techniques.