SCENARIO 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.
-Referring to Scenario 11-12,the critical value in the test for a significant interaction is
.
Definitions:
Happier
A comparative state of experiencing more joy, satisfaction, or contentment.
Wealthier
Having a greater amount of money, resources, or assets.
Poorer
Having less wealth, income, or material possessions compared to others or a previous state.
Long Marriage
A marital union that has lasted for a significant number of years, demonstrating durability and commitment between partners.
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