SCENARIO 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

question 143

Multiple Choice

SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.

-Referring to Scenario 12-9,at 5% level of significance,the critical value of the test statistic is

• A)3.8415
• B)5.9914
• C)9.4877
• D)13.2767

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Definitions:

Elected Leaders

Individuals who have been chosen through a voting process to hold leadership positions, typically in political, institutional, or organizational contexts.

Empowering Leadership

A leadership style that focuses on distributing power to team members to foster autonomy, competence, and contribution.

Bureaucratic Restraints

Restrictions or limitations imposed by extensive adherence to rules and formalities within an organization.

Significant Task

A task of great importance or consequence, often requiring considerable effort or resources to accomplish.