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SCENARIO 14-19 the Marketing Manager for a Nationally Franchised Lawn

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SCENARIO 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars)and lawn size (Lawn Size, in thousands of square feet). The PHStat output is given below: SCENARIO 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars)and lawn size (Lawn Size, in thousands of square feet). The PHStat output is given below:   -Referring to Scenario 14-19, what is the estimated probability that a home owner with a family income of $50,000 and a lawn size of 5,000 square feet will purchase a lawn service?
-Referring to Scenario 14-19, what is the estimated probability that a home owner with a family income of $50,000 and a lawn size of 5,000 square feet will purchase a lawn service?


Definitions:

C. Saunders

Cicely Saunders was a key figure in the hospice movement, promoting palliative care for terminally ill patients.

Technological Imperative

A concept urging that if we have the technological capability to do something, we should do it. Action in the form of the use of an available technology is always preferable to inaction.

Western Societies

Cultures and communities typically found in Western Europe and North America, characterized by democratic political systems, capitalist economies, and specific socio-cultural norms.

Bureaucratized

The process of managing an organization by adhering strictly to fixed rules and formalities.

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