SCENARIO 14-19 the Marketing Manager for a Nationally Franchised Lawn

question 195

Short Answer

SCENARIO 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars)and lawn size (Lawn Size, in thousands of square feet). The PHStat output is given below:
-Referring to Scenario 14-19, what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether Income makes a significant contribution to the model in the presence of LawnSize at a 0.05 level of significance?

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