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SCENARIO 14-19 the Marketing Manager for a Nationally Franchised Lawn

question 289

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SCENARIO 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1) .Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet) . The PHStat output is given below: SCENARIO 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1) .Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet) . The PHStat output is given below:   -Referring to Scenario 14-19, which of the following is the correct expression for the estimated model? A) Y =-7.8562 + 0.0304   +1.2804   B) Y   =-7.8562 + 0.0304 Income +1.2804 LawnSize C) ln (odds ratio)  =-7.8562 + 0.0304   +1.2804   D) ln (estimated odds ratio)  =-7.8562 + 0.0304   +1.2804
-Referring to Scenario 14-19, which of the following is the correct expression for the estimated model?


Definitions:

Components of Attitudes

Consist of cognitive (thoughts), affective (feelings), and behavioral (actions) elements that describe how and why people feel the way they do about various subjects.

Favorable Reaction

Refers to a positive or approving response to a situation, action, or information.

Spinach

A leafy green vegetable rich in vitamins and minerals, often used in salads and cooked dishes.

Altruism

The selfless concern for the well-being of others, often leading to actions that benefit others at a cost to oneself.

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